VIVA SARAH PRESS

UX, HCI, communications, lecturing, presentation training and speaking. This is what I do.
 

The Intersection of Human & Tech

At present, I work as a User Experience/HCI Researcher at Q (now Apple). You can find me at the intersection of human behavior and moonshot technology, collaborating with diverse tech teams, product, and management stakeholders to advocate for the user in everything we build.

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My background mixes high-tech and communications expertise. Through writing, consulting, speaking, iterating, and training, I collaborate with teams in different fields to:

• Lead projects and find research insights

• Ensure tech teams are getting the insights they need from the user

• Identify pain points (emotional, cognitive, physical) to turn complex tech into a product that feels natural 

• Educate and enhance user experience through effective content

• Communicate a story and engage audiences
   

Experience & Academic Foundation

I hold an MA in Human-Computer Interaction (with thesis, cum laude) and a BA in Journalism and English Literature. I am a published author of HCI academic papers, an educational resource book, and thousands of journalism articles.

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I have worked with diverse startup companies in UX and product roles, mainly in the fields of emerging technologies, AI, med-tech, and cyber.

 

With over two decades in communications and related fields, I have served in senior editorial and production roles at media agencies, lectured in Israel and North America, and have collaborated with dozens of startups, education companies, media outlets, and non-profits.

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Education & Workshops

You can also find me at Reichman University, where I am a lecturer for the cross-platform investigative journalism workshop course. I also run specialized writing and presentation workshops for various organizations.

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The "Other" Category

I am a mom of three (all teens), a Scrabble fan, enjoy traveling when possible, and am ever curious.